Speed, Comfort, Safety & Style

Our unique tire tread design is race-inspired and won't tear up your steering wheel like a typical metal ring does.

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First Edition Collection

Speed, Comfort, Style, & Safety

  • Totally Rad

    Totally Rad

    Sale

    Totally Rad

    $19.99 USD
    $29.99 USD $19.99 USD
    Sale
  • Burnout

    Burnout

    Sale

    Burnout

    $19.99 USD
    $29.99 USD $19.99 USD
    Sale
  • Highlighter

    Highlighter

    Sale

    Highlighter

    $19.99 USD
    $29.99 USD $19.99 USD
    Sale
  • Silverstone

    Silverstone

    Sale

    Silverstone

    $19.99 USD
    $29.99 USD $19.99 USD
    Sale
  • Hellion

    Hellion

    Sale

    Hellion

    $19.99 USD
    $29.99 USD $19.99 USD
    Sale
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Run Rings Around the Competition

S.W.A.G. = Stuff We All Get

Order our full set of Limited Edition rings and get your own SWAG Bag with a Rad Retro H2O Bottle (bpa free) and a set of our rad stickers!

Get your swag bag today!

*Helmet Not Included.

SWAG BAG

  • SPEED, COMFORT, SAFETY & STYLE

    Good grip means more speed. More comfortable than that hunk of metal you've got on now. Way more comfortable. Won't hurt your finger in the event of an accident and won't damage your steering wheel during hard or everyday driving, either.

    They look damn good too.

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  • Totally Rad!

    The ring that started it all.

    Rad colors for when you want to make a statement. Or fit in at Radfest..

    SHOP TOTALLY RAD! 

  • Silverstone Gray

    Like the clouds over Silverstone Raceway.

    Goes with anything.

    SHOP SILVERSTONE 
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Droppin' a little knowledge on you re: these silicone tire rings

WHAT?! WHY??

Speed, Comfort, Safety & Style

Mechanics love our rings! We designed this ring to not only look totally rad, but to be totally safe. Designed to break in instances where metal rings would leave your finger degloved, these rings are both safe and durable enough to wear every day. Comfortable under gloves! Even if you work with heavy machinery.

If you're a car guy/gal, you're going to love these rings!

Let your steering wheel unwind with a loose grip and feel the tire ring roll along the rim. No nasty nicks or tears to speak of. Safe for that leather or even alcantara steering wheel.

Your kids will love these rings!

Do you have kids who play with cars? You might find your ring on one of their wheels from time to time.. That's what my kids do with them!

Your MOM will love these rings!

Yup. We went there.

Oh, you wanted FACTS? They're also great for fidgety hands!